Unibui
Unibui is an innovative job platform and app that connects businesses with talented local students to fill their open roles quickly and effectively. During my time at Unibui, I played a key role in developing and executing marketing campaign strategies aimed at engaging college students and small businesses with our platform.
Social Media Marketing Marketing Strategy | Content Creation | Content Marketing | Community Engagement | Marketing Campaign Management
I led the marketing team to identify target audiences, craft compelling messages, and create actionable marketing plans that aligned with Unibui's mission to support student success. By leveraging data and research, I ensured campaigns were not only creative but also results-driven, helping to drive awareness and engagement among our target demographic.
Marketing Strategy
As the lead for content creation on Unibui’s TikTok social media channel, I focused on producing dynamic, student-centered content to amplify Unibui's presence. By implementing consistent branding and experimenting with trends, I significantly boosted social media engagement, driving traffic to the marketplace and enhancing our visibility within the student community.
Social Media Marketing
In addition to strategy and content creation, I conducted in-depth research to optimize and measure digital and content marketing campaigns. By analyzing performance metrics and audience behavior, I identified opportunities for improvement and implemented data-driven adjustments to increase effectiveness.
